Online ordering app for restaurant owners to take customer orders.
Company
Wix.com
Services
UI/UX Design / Illustrations / Cross Platforms / Web Design
Model
B2B / B2C
Year
2015
Wix Restaurants Online Ordering
Online ordering app for restaurant owners to take customer orders.
Company
Wix.com
Services
UI/UX Design / Illustrations / Cross Platforms / Web Design
Model
B2B / B2C
Year
2015
the need
Wix's strategy was to provide small businesses with an online solution, leading to the creation of Wix Restaurants. It offers restaurant owners a complete toolkit on Wix, including online ordering, reservations, and menu apps.
Research
Understanding Wix Editor constraints and optimizing the experience for restaurant owners and their customers.
Analyzing common patterns and how competitors solve issues to identify functional and visual improvements.
Exploring both direct competitors and indirect ones, such as food portals like Grubhub, UberEats, and Deliveroo.
user types
Both the end product and back office should cater to all restaurant user types and needs, while being flexible enough to accommodate non-restaurant users, such as marijuana dispensaries.
Restaurants
Food Trucks
Catering
Homemade
Express Checkout
Restaurant customers can securely save their details for faster checkout, view their favorite dishes, and easily reorder from their order history.
Mobile Web
Customer Area
Customers can log in to the restaurant site via Facebook and save their details for faster checkout.The prototype displays the customer area flow and features.
Managing Orders
When a customer places an order, the user can manage it for delivery or pickup via the Wix dashboard or app. Orders can be received online, by email, print, or even fax (yes, fax!).
